Attaché de presse (Public Relations) activities

- PR advise and consulting
- Management of samples (loans and returns)
- Approaching media and stylists
- Research of the next feature and editorial approach
- Image control
- Organizing fashion shows and events
- Handling Japanese press on shows and presentations at overseas fashion week (Paris, Milan, NY…)
- Production and management of press kit for Japan
- Report and feedback, filing, clipping and book making of publications
- Answering inquiries of readers

Event

- Planning event (shop opening, party reception, catwalk, presentation…)and media outreach

Advertising

- Media planning
- Planning and negotiation of budget for editorial tie up and advertisement
- Drawing up plan for production of support materials (catalogue, invitation… )

Coordination

- Communication, Interpretation and translation
- Research and providing information
- Coordination of fashion photo shoot, event, private sales…